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Remember to always use a product that’s specifically designed for your hair type and to follow the directions carefully in order to achieve the best results. And while toners can be a great way to enhance your hair color or correct unwanted hues, using one incorrectly can cause serious damage to your strands. However, as a general rule, it is advisable to tone your hair no more than once a week if you’re using toning shampoos. If you’re using other strong toning products, you should follow the directions on the package, usually you can use it every 6-8 weeks.
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DpHue Cool Brunette Shampoo
If you’ve experienced hair damage after bleaching and toning, it’s more likely due to the bleach rather than the toner. To keep it simple, hair toners can add richness to the color of your hair and even shift the tone of it. “[Toners] can essentially neutralize warmth, get rid of any unwanted tones, or enhance anything that needs to be added to it,” says Lorena Valdes, a colorist at Maxine Salon in Chicago. Hair gloss is another great option for enhancing your color between salon visits, and like hair toner, is pretty easy to use. L’Oréal Paris Le Color Gloss One Step In-Shower Toning Gloss, for example, enhances hair color and deeply conditions in one step for glossy, brilliant color.
Amika Bust Your Brass Cool Blonde Purple Intense Repair Hair Mask
The short answer is that, when used correctly, toner is not inherently harmful to your hair. Toner is formulated to balance and neutralize unwanted hues, providing a more desirable and natural-looking hair color. Toner doesn’t contain the same level of ammonia as bleach or permanent hair dye. However, toner can still cause some degree of damage and worsen the dryness caused by bleaching or coloring your hair.
Talk About the 3 Key Types of Damage

And with so many hair products and services available to us, it's easy to want to skip toner when you aren't sure what it does. When applied incorrectly or left on for too long, toner can strip away the natural oils that protect your scalp and hair follicles. In extreme cases, it can cause your hair to fall out in clumps. “Follow instructions and don't leave it on for ‘extra time’ to get more pigment. If you need more [color correction], increase the frequency of use, not how long you leave it on,” adds Perkins.

Say hello to more shine and less brass thanks to arctic root extract, which helps restore texture and snow mushroom Extract for maintaining moisture. Now that you're basically a hair toner expert, let's get to the real reason you're here. As a dynamic husband and wife duo behind Curl Centric, our passion for curly hair has fueled a transformative journey.
Best Toning Products for Brunette Hair
As we mentioned, there are hair toners that are bad for your hair – the ammonia-based hair toners, to be precise. Ultimately, a hair color toner can help enhance your hair routine and ensure your custom color stays vibrant and brilliant between salon visits. You probably know that hair shampoo (especially if it’s a clarifying type of it) can strip hair from its natural oils.
How Often Can You Tone Without Damaging Hair?
It is important to note that everyone’s hair is different and will respond differently to various toning treatments. Toners cannot replace the lightening process done by bleaching. There are steps you can take to minimize damage when using a toner. Lauren Sharkey is a U.K.-based journalist and author specializing in women’s issues. When she isn’t trying to discover a way to banish migraines, she can be found uncovering the answers to your lurking health questions.
So it is important to follow the directions on the package and only leave the toner on for the recommended amount of time. It’s important to be careful when using toner, and to always rinse it off completely after use. When used correctly, toner can give your hair a healthy, shiny appearance.
What is hair toner?
Demi-permanent toners are a bit stronger than semi-permanent toners. These toners are meant to last twice as long – approximately 20 weeks. In practice, these toners are used for long-term effects, so be careful when applying them to your hair – and consider letting your hairdresser do it.
Toner should be applied following the instructions provided on the product label or as a professional hair colorist advises. Overusing or leaving toner on for an extended period can lead to damage. To ensure the health of your hair, use toner as directed and avoid over-processing your hair. If you’re wondering if toner can make your hair fall out, the answer is, unfortunately, yes. Toner is a type of chemical treatment often used to correct the color of your hair or remove unwanted brassiness. While toner can be great for giving you the perfect shade of blonde, it can also cause serious damage to your strands – including making them fall out.
To hold close how toner functions, we’ll want to analyze some chemistry. We may earn commission from links on this page, but we only recommend products we love. The longevity of toner varies, but on average, it can last for about 4-8 washes before gradually fading away. Toners may need to be applied more than once to achieve the maximum level of brass removal. Repeat this process as needed until the tone has been completely rinsed out.